Helping Your Business: One Blog Post at a Time

Chances are if you’re reading this, you know what a blog is. However, many times, people don’t really understand all of the benefits that a blog can have. Having a blog on your website can spice up your business, giving it some personality, as well as introducing you as a company. Although having a blog certainly isn’t a dating ad (as much as we do love long walks on the beach at sunset..), it does allow your unique insights and opinions to shine through all while connecting with your customer base on multiple levels.  

While there are many benefits to having a blog on your site, some are more notable than others. To help you sort out what’s what, we’ve created a handy go to list of why your business should have a blog:

• Higher Visibility
• SEO Benefits - Through Constantly Updated Content, Thus Making Your Site More Content Rich and Active
• Further Audience Engagement
• More Business Opportunities
• Builds Repeated Visits to Your Site
• Provides with a Way to Promote New Products and Offers
• Drives More Traffic to Your Site

Although blogging can be one of the most useful tools for your business, it’s important to note that blogging isn’t always easy-peasy. Sometimes it can be a lot of work to think up unique, helpful content that a consumer would be interested in. So here are a few tips and tricks to keep in mind:

• Consistency
• Content is King -  Have Short, Interesting, Relevant Posts
• Highlight Insightfulness/Expertise
• Spelling and Grammar Check
• Break it up with Paragraphs, or Bullet Points -  Keeping items to the Point
• Find Your Voice
• Jazz it Up with Pictures & Videos Once in Awhile
• Create a Calendar to Ensure You’re Continually Adding New Posts

If you want to stand out in today’s text driven world, a blog for your business is a great option to consider. Having trouble starting a blog, or want to know more about what it takes to get a blog started on your site? Contact us to find out more!